Let’s first explore what a mission statement is, how to craft one, and then review 12 examples of amazing mission statements crafted by leading enterprises. So, how do you get started with crafting your own? And which companies are doing it right? A quality mission statement incorporates your company core values and reflects your organization’s personality. What makes a good mission statement? Is it a succinct sentence that captures your company purpose, a catchy slogan, or something more? The best mission statements leave a lasting impression of your brand in the minds of your consumers, encouraging them to choose you over another vendor.
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